Reddit roundup: should established companies use Kickstarter as a store?
Campaign Discussion · PledgeRadar Editorial ·
A 2015 article argued that Pebble, already a successful company, shouldn't use Kickstarter like a store for its next watch. The thread pushed back hard.
Most commenters said it doesn't matter who launches, as long as the product is good and actually ships.
What Reddit users said
Doesn't care who uses Kickstarter as a storefront, as long as the rewards are innovative and actually delivered.
Original commentKickstarter is a company that moves money; it was never going to turn down large campaigns.
Original commentUnless something breaks the rules, it should be allowed. Outsiders can't know a company's cash flow, and one success doesn't mean it doesn't need funding.
Original commentUntil Kickstarter vets projects better, they'd rather use it for pre-orders from proven teams than gamble on unvetted ideas.
Original commentArgues raising money isn't the main reason to use Kickstarter: building a community around a product and getting early feedback apply to businesses of every size.
Original commentCompared with giants like Apple and Samsung, Pebble was still a startup that needed every advantage.
Original commentSource: Kickstarter isn't a store, so Pebble shouldn't treat it like one (r/kickstarter)
Replies in this roundup summarize public comments posted on Reddit and are credited to their original authors, with links to the source. They are third-party opinions, not statements by PledgeRadar or its members. PledgeRadar does not verify these claims and accepts no legal responsibility for the content of community discussions.