Reddit roundup: getting through the mid-campaign slump
Campaign Discussion · PledgeRadar Editorial ·
u/blitzword's $20 card game had a strong start from friends and family, then pledges dried up to zero to two a day. Free copies sent to micro-influencers hadn't produced a single pledge.
Creators described what they do in the middle stretch.
What Reddit users said
Stay busy, keep posting social content, and try not to watch the numbers; micro-analysis will drive you mad.
Original commentEvery campaign they've run slumps in the middle into a slow trickle.
Original commentGot a spike at the halfway mark by handing out hundreds of local flyers and pitching groups, newsletters and podcasts. It takes work unless you have a large paying audience.
Original commentTried a shorter campaign (fewer total pledges), mid-campaign influencer posts, and daily livestreams; each changes the shape differently.
Original commentKeep busy on the pledge manager and page, stay consistent on social, and remember that followers gained mid-campaign pay off in the final 48 hours.
Original commentSource: Tactics to avoid the mid-campaign slump? (r/kickstarter)
Replies in this roundup summarize public comments posted on Reddit and are credited to their original authors, with links to the source. They are third-party opinions, not statements by PledgeRadar or its members. PledgeRadar does not verify these claims and accepts no legal responsibility for the content of community discussions.