Reddit roundup: anatomy of a game campaign stuck at 8% funded
Campaign Discussion · PledgeRadar Editorial ·
u/councillorPolaris shared a candid breakdown of their space strategy game campaign: 14 days left, 8% funded, and an average page visit of six seconds, despite a previous funded campaign and an existing mobile player base.
Creators and backers diagnosed what went wrong.
What Reddit users said
The page lacks a hook while the video has one. Turn the best video moments into GIFs on the page, since many visitors won't watch a four-minute video.
Original commentA backer who thinks the first reward tiers read like paying for three months of access and then a subscription, which would put many people off.
Original commentThe competition is tough: established games in the genre sell for very little, which makes pricing difficult.
Original commentHas never personally seen a mobile game fund successfully; consumers ask why they'd pay for something that is usually free.
Original commentA dedicated sending IP only makes sense at very high email volumes; low-volume sending from an unknown IP is likely to be flagged as spam.
Original commentMost backers want a physical item now; as a board game this would probably have funded. Still a fan of the game.
Original commentHit similar problems, including bank fraud checks blocking ad payments, which left nobody running ads for a while.
Original commentSource: Here's how our game's Kickstarter launch failed, epically. Everything that could go wrong, did. 14 days to go, and stuck in a doom loop (8% funded, traffic not converting, average page visit duration = 6s). (r/kickstarter)
Replies in this roundup summarize public comments posted on Reddit and are credited to their original authors, with links to the source. They are third-party opinions, not statements by PledgeRadar or its members. PledgeRadar does not verify these claims and accepts no legal responsibility for the content of community discussions.