Reddit roundup: when your buyers don't understand crowdfunding
Campaign Discussion · PledgeRadar Editorial ·
u/nightmaresoup's second campaign funded but underperformed. Their first got around 40% of backers from Kickstarter's own promotion; this time almost all came from Meta ads, and they feel their target customers, parents finding them on social media, are put off by how crowdfunding works.
What Reddit users said
Thinks years of failed or delayed projects have created distrust among the general public, alongside Kickstarter's drift toward established brands.
Original commentThe average buyer wants to click, pay and receive. Kickstarter feels like a contract plus an account sign-up, and the prominent 'rewards not guaranteed' notice kills impulse purchases.
Original commentSeeing the same on their second campaign: much weaker Kickstarter-native traffic despite more experience, a bigger list and more outside traffic.
Original commentSometimes wonders whether running ads and selling directly would be better.
Original commentStrongly agrees and wonders why the platform stopped bringing in backers.
Original commentSource: Kickstarter is cool but I think it can actually hurt more than help sometimes, especially if your prime customer isn't someone familiar with how crowdfunding works. (r/kickstarter)
Replies in this roundup summarize public comments posted on Reddit and are credited to their original authors, with links to the source. They are third-party opinions, not statements by PledgeRadar or its members. PledgeRadar does not verify these claims and accepts no legal responsibility for the content of community discussions.