Reddit roundup: a pre-launch checklist from experienced creators
Campaign Discussion · PledgeRadar Editorial ·
u/ParcOSP posted a step-by-step guide to what to do before launching, based on what large agencies and campaigns do: research, study comparable campaigns, build an audience, and get the campaign page right.
Experienced creators added their own must-dos.
What Reddit users said
Back other projects. Even ten projects at a small amount teaches you how campaigns communicate and build community.
Original commentThe campaign page is your final sales page: however many emails or ads you have, if it doesn't clearly explain the benefit, visitors won't convert. Also pointed to Kickstarter's own help article on what to do before launching.
Original commentBuild a spreadsheet of comparable campaigns: reward levels, backer counts, goal, length, and notes on what stood out. If you plan to use a pledge manager, back a project that uses it first.
Original commentCalls it the first sensible low-cost, do-it-yourself guide they've seen.
Original commentWishes this were on Kickstarter itself; they were drawn in by how easy sign-up looked and then flooded by people promising to reach the goal for a fee.
Original commentSource: Kickstarter 101: PLEASE READ before you launch a project (r/kickstarter)
Replies in this roundup summarize public comments posted on Reddit and are credited to their original authors, with links to the source. They are third-party opinions, not statements by PledgeRadar or its members. PledgeRadar does not verify these claims and accepts no legal responsibility for the content of community discussions.