Reddit roundup: what one calendar maker learned from a $24K campaign
Campaign Discussion · PledgeRadar Editorial ·
u/TheMrBones, who runs a small calendar company, shared what did and didn't drive sales in a $24,040 campaign. One example: paid crowdfunding blogs and affiliate listings never returned a positive ROI for them.
Other creators agreed about agencies and shared their own fulfillment and vetting tips.
What Reddit users said
Ran a $10K campaign and avoided the marketing companies filling their inbox, none of which would explain their thinking in a meeting. A public campaign attracts opportunists who look professional.
Original commentTried two agencies to drive traffic and found both a waste of money. Agrees that supporting backers is a full-time job.
Original commentBefore hiring a promotion service, ask which campaigns they promoted and exactly how much those raised. If they fumble the numbers, they probably didn't raise much.
Original commentAfter three campaigns, they import backers into their own web store and ship from there, keeping tracking, communications and notes in one place.
Original commentA backer who received one of the calendars says the family enjoys using it.
Original commentPlanning a book campaign and asked how much of the advice transfers to publishing.
Original commentSource: What I Wish I Knew Before Selling $24,040 of Calendars on Kickstarter (r/kickstarter)
Replies in this roundup summarize public comments posted on Reddit and are credited to their original authors, with links to the source. They are third-party opinions, not statements by PledgeRadar or its members. PledgeRadar does not verify these claims and accepts no legal responsibility for the content of community discussions.