Reddit roundup: a $150K hardware campaign shares lessons mid-campaign
Campaign Discussion · PledgeRadar Editorial ·
u/Medical_Alarm1544, co-founder of a colour E-Ink digital frame, posted mid-campaign: about $150K raised against a $10K goal, 250+ backers and an average pledge around $500, with ten days to go. They documented what worked, what didn't, and open questions.
Replies focused on how Kickstarter's discovery works.
What Reddit users said
Discovery is hardest to track, but the first few days and the final three days are when campaigns get found most, through search ranking, homepage features or association with trending projects.
Original commentAgrees with most points, though 40% organic funding sounds very high from their experience.
Original commentConsidering a late pledge, they asked what the team meant by wishing they'd built more community, such as Facebook groups.
Original commentFound it useful despite working in a different field.
Original commentAlso live on Kickstarter and appreciated the transparency.
Original commentSource: We're halfway through our first hardware Kickstarter ($150K funded). Here's what worked, what didn't, what surprised us, and what we're still trying to figure out. (r/kickstarter)
Replies in this roundup summarize public comments posted on Reddit and are credited to their original authors, with links to the source. They are third-party opinions, not statements by PledgeRadar or its members. PledgeRadar does not verify these claims and accepts no legal responsibility for the content of community discussions.