Reddit roundup: a step-by-step Meta ads pre-launch for a board game
Campaign Discussion · PledgeRadar Editorial ·
u/Twinkletash, a marketer, shared a detailed case study of building a board game's pre-launch following with Meta ads on a tight timeline before a convention.
Other marketers and creators discussed the approach.
What Reddit users said
Also uses three to five ads per ad set, despite advice elsewhere to test dozens of creatives at once.
Original commentAsked how much Kickstarter's algorithm boosts a campaign after it blows past its goal on day one.
Original commentCalled it a model for success posts: transparent spending, lessons learned and practical context.
Original commentPlanning a book campaign and found the ad breakdown very helpful.
Original commentUsed a similar approach on a recent campaign.
Original commentSource: A Step-by-Step Look at How We Built a Successful Kickstarter Prelaunch Using Meta Ads (Cozy Bird Board Game Case Study) (r/kickstarter)
Replies in this roundup summarize public comments posted on Reddit and are credited to their original authors, with links to the source. They are third-party opinions, not statements by PledgeRadar or its members. PledgeRadar does not verify these claims and accepts no legal responsibility for the content of community discussions.