Reddit roundup: how well do Kickstarter pre-launch followers convert?
Campaign Discussion · PledgeRadar Editorial ·
u/Zephir62 shared data from a lead-tracking spreadsheet on how Kickstarter pre-launch followers convert into backers, including for products priced above $200.
Other creators compared the numbers with their own campaigns.
What Reddit users said
Also sees roughly 30% of followers converting. Asked what share of pledges come from followers versus people who never followed; for them it's about 50-50.
Original commentThe more they put on the pre-launch page, the higher the conversion; some of their pre-launch pages almost replicate the final story page.
Original commentFinds email collection too expensive now and lower-converting than followers. Asked whether 30% also holds for first-time creators.
Original commentNotes that agencies promoted a $1-deposit follower method as a way to improve conversions.
Original commentAppreciated seeing actual data instead of opinion.
Original commentSource: Kickstarter Follower conversion rates - the data is now in (14x Average ROAS)! (r/kickstarter)
Replies in this roundup summarize public comments posted on Reddit and are credited to their original authors, with links to the source. They are third-party opinions, not statements by PledgeRadar or its members. PledgeRadar does not verify these claims and accepts no legal responsibility for the content of community discussions.