Reddit roundup: Coolest Cooler asks for $15M more after raising $13M
Delivery Delay · PledgeRadar Editorial ·
This 2016 thread followed news that the Coolest Cooler, after raising about $13 million, told backers it needed roughly $15 million more to finish fulfilling orders.
The discussion focused on underpricing, feature overload, and what creators fail to budget for.
What Reddit users said
The more jobs one product tries to do, the worse it tends to do each of them.
Original commentHigh-profile failures like this give crowdfunding a bad name.
Original commentWarned people not to back it at the time and got pushback. Their main concern was that buying each function separately would cost less.
Original commentDraws on their own small campaign: a $12K raise planned for two months took six, plus another $10K of their own money to build the business, so they understand how costs balloon.
Original commentGot theirs, and thinks the general problem is that creators don't plan the business infrastructure the money needs to fund.
Original commentWaited a while, but their cooler arrived and is very sturdy. Hopes the company finds the funding to finish.
Original commentStill waiting and treating it as a write-off at this point.
Original commentSource: After raising $13 million, Coolest Cooler tells backers it needs another $15 million to complete orders (r/kickstarter)
Replies in this roundup summarize public comments posted on Reddit and are credited to their original authors, with links to the source. They are third-party opinions, not statements by PledgeRadar or its members. PledgeRadar does not verify these claims and accepts no legal responsibility for the content of community discussions.